There are exciting times here at examPAL. Our platform has been used by more than 5000 students who’ve been answering questions, providing us feedback, and helping us improve our product. Our algorithms are getting smarter with every student who joins us, and with every question they answer.
Our students are reporting score improvement of at least 70 points, and most of our first-timers are hitting the 700 mark.
But we’re still not where we want to be.
Our end goal is to level out the playing field, and give more people around the world the option to apply to their desired MBA program with a high GMAT score that would actually get them into the program.
To do that, we know we first have to educate the market, as well as aspiring MBAs around the world, and make them realize something that they probably already know – that the way test preparation in general, and GMAT preparation specifically, works these days IS JUST NOT ENOUGH.
As long as students are still studying for a computer-adaptive test with books, we know our goal has not been reached. As long as students are still wasting hours upon hours answering every question that every GMAT tutor has ever written, we know a lot of work is still ahead of us.
We want to shake off the old-fashioned habits from the test-prep industry and from students’ mindset, one that has been shaped by a dreadful experience in an old-fashioned education system that has treated you as if you’re all the same, teaching you there’s just 1 way to learn new things, and if you don’t get it, it’s your fault. Or if you don’t have the money to pay for a private tutor, it’s again your fault.
So today we’re starting to experiment with a new approach, one that removes a huge barrier for many GMAT students around the world. Starting today, and until we decide we’ve gathered enough data, our GMAT course is 100% free! That means that all our GMAT lessons are offered for free to anyone who wants to crush the GMAT. However, the practice technology is still not free.
Why are we giving our course for free?
- We see it as another milestone in our end goal, one that we hope will help us reach that goal faster.
- We believe that GMAT students are paying for the wrong thing, because getting a high score on the GMAT is not about how much you study and practice, it’s a about how you practice. It’s about finding out what comes easy for you specifically, taking the study route that fits you specifically.
So from this point, and at first only for a limited time, our GMAT course content is free, and the only time you will be requested to pull out your wallet is to open the practice section – the technology that gathers the combined experience of thousands of GMAT students before you, and hands you, on a silver platter, the best ways FOR YOU to solve each question on the test.
We hope that one day we’ll be able to give the practice section for free as well, but until then we have mouths to feed, and the burden of proof to show our investors that the product we created is so revolutionizing that people would love to pay for it.
Whether we’ll be able to do it or not starts with this test we’re kicking off today.
At first this test will run for a few days. Before we can turn the switch on completely, we have to make sure our assumptions are correct, and the Y generation & Millennials truly understand the disadvantage of the current system and are willing to pay for a technological product that provides real value.
In order to make this work, and keep the GMAT course free, we need your help.
Even if you’re not studying for the GMAT right now, help us spread the word about it. Help us help those who can’t afford to pay thousands of dollars for private tutoring.
UPDATE from December 10th, 2016:
We decided to keep offering our course for free, as it seems to be a win-win situation for us and our students. We’re still not sure if it’s going to work for the long run, but I believe that with the help of our students, we will be able to change the GMAT prep industry forever. Anyway, for the next week our GMAT lessons are still free.
UPDATE from January 12th, 2017:
So far we’ve been able to help a lot of students who couldn’t afford an actual course before. More than 1300 of them.
Many are understanding the value in upgrading their account and get access to the full practice area and take advantage of the PAL technology. So that’s still a win-win.
We think we got a winner here, but the next couple of months will have the biggest effect on our future. We want to make sure seasonality doesn’t play a role here.
Hopefully by March we’ll be able to make the final decision. Anyway, for now, the GMAT lessons are still free.